Bakery SEO — Chicago, Illinois

by admin

Client Overview

An artisan bakery in Chicago with a strong Instagram following but zero Google organic visibility. Searches like “custom cakes Chicago” and “wedding cakes near me” returned no results for the bakery.

Challenge

No blog content, no landing pages for key services, no schema, and social media traffic wasn’t converting to in-store visits. Needed a discovery-first strategy.

Our Approach

Built service-focused landing pages (wedding cakes, birthday cakes, seasonal offerings), neighborhood-specific content for 8 Chicago areas, and a Google Business Profile posts strategy.

Results in 3 Months

  • Top 5 rankings for 6 high-intent keywords
  • 18 new wedding cake inquiries from organic search
  • 25% increase in custom order revenue
  • Google Maps views up 140%

Key Takeaway

Visual businesses (bakeries, florists, photographers) need structured content to bridge the gap between social discovery and search visibility. Both channels reinforce each other.