PPC Marketing
PPC Advertising Services
Here is what most Nigerian business owners don’t realize: your ad budget is being wasted right now. Most accounts we audit leak 30-50% of spend on clicks that never convert — broad match keywords with no negatives, ads sending traffic to generic homepages, conversion tracking that tracks nothing.
PPC in Nigeria has unique challenges: expensive CPCs for competitive terms (plumber Lagos = ₦800+/click), unreliable conversion tracking (WhatsApp calls don’t auto-track), and seasonal demand spikes (festive periods, back-to-school). Most “PPC experts” run US playbooks that burn budget on the wrong signals.
That is why we built TechEvangelistSEO PPC differently. Not as a “clicks agency.” As a CPA optimization engine that turns ad spend into measurable revenue.
Why Most Nigerian PPC Campaigns Fail
Before you spend another naira on ads, ask yourself what is actually broken:
Do you know your actual cost per acquisition?
Not cost per click. Not impressions. If you cannot answer “what does a paying customer cost us?” your account is leaking money. We fix tracking before we spend another naira.
Are your negatives stopping wasted clicks?
Someone searching “free AC repair app” does not want to hire an HVAC company. We build negative keyword lists that cut wasted spend by 30%+ in the first month.
Do your landing pages match the ad promise?
Search “roof repair quote Lagos” → lands on roofing quote page. Not your homepage. Alignment = Quality Score = lower CPC = higher conversion.
Is PPC + SEO working together?
PPC captures demand today. SEO lowers your CPC over time. We run both in parallel — same keywords, top placement in paid + organic. Combined CPA drops 40%+.
Google Ads: High-Intent Capture at Scale
Google Ads is where Nigerian buyers with credit cards in hand search. But it is also where budgets die without structure.
Search Campaigns: Intent-First Structure
We group by buyer intent: “emergency plumber Lagos” (transaction) vs “how to fix leak” (informational). High-intent gets budget, informational gets content funnel.
Performance Max for Full Funnel
PMax captures across Search, Display, YouTube, Gmail, Discover. We feed it high-converting assets + audience signals. Nigerian market signals = better algorithm learning.
Negative Keywords That Save Budget
“free”, “DIY”, “how to”, “jobs”, “salary”, “course”, “tutorial”, “cheap”, “second hand” — we maintain 500+ Nigerian-specific negatives. Often cuts 30%+ wasted spend in month one.
Conversion Tracking That Works
We track calls (Google forwarding), form fills, WhatsApp clicks, purchases. Every conversion attributed to exact keyword + ad + landing page. No “conversions from nowhere.”
Meta Ads: Creative Testing at Scale
Facebook/Instagram is where Nigerian buyers discover. But creative fatigue is real. We build testing frameworks, not single ads.
Creative Testing Framework
We test 5-10 creatives per week: UGC, carousel, video, static, collection. Winning creatives scaled, losers killed. Data-driven, not ego-driven.
Audience Architecture
Lookalike (1%, 3%, 5%) + Interest (Nigerian-specific) + Retargeting (7d, 30d, 90d) + Exclusion (converters). Funnel structure, not audience stacking.
WhatsApp-First Conversion
Nigerian buyers prefer WhatsApp. We build Click-to-WhatsApp ads, landing pages with WhatsApp buttons, and track WhatsApp conversions via UTM + CRM integration.
Creative Localization
Nigerian talent, Nigerian settings, Nigerian pain points. Pidgin copy where appropriate. Lagos traffic, NEPA, fuel scarcity — cultural signals that stop the scroll.
Shopping Ads: E-Commerce Revenue Engine
Shopping ads show product image + price + store name before the click. For e-commerce, they convert 30% higher than search. But feed quality determines everything.
Feed Optimization
Titles: [Brand] [Product] [Key Feature] [Color] [Size]. Images: white background, 800×800+, no watermarks. GTINs/MPNs for every variant. Nigerian Naira pricing.
Merchant Center Health
Zero disapprovals. Shipping settings for Nigerian states. Return policy. Local business verification. We monitor daily — disapprovals = zero impressions = zero revenue.
Performance Max for Shopping
PMax + Shopping = full funnel. We feed optimized assets + audience signals. Algorithm learns Nigerian buyer patterns faster with clean data.
Local Competitor Intelligence
We monitor Jumia, Konga, Slot, niche competitors. Price positioning, promo calendar, stock alerts. You win the click because your offer is sharper.
LinkedIn Ads: B2B Lead Generation
For Nigerian B2B (SaaS, professional services, industrial, fintech), LinkedIn is the only platform where you can target “CTO at fintech in Lagos” or “Procurement Head at manufacturing in Ogun.”
Precision Targeting
Job title (CEO, CTO, CFO, VP Engineering, Procurement Head) + Company size (11-50, 51-200, 201-500) + Industry (FinTech, SaaS, Manufacturing, Logistics) + Location (Nigeria).
Lead Gen Forms
Native LinkedIn forms pre-filled with profile data. 3-5 fields max. Synced to CRM via Zapier/Make. Cost per lead typically 40% lower than website landing page.
Thought Leadership + Retargeting
Founder content → video views → retarget with case study → Lead Gen Form. Builds trust before the ask. Critical for high-ticket Nigerian B2B (₦500k+ deals).
Conversion Tracking
Offline conversion import (closed deals → LinkedIn). True ROAS calculation. We optimize for revenue, not lead volume.
Transparent Pricing: Month-to-Month, No Lock-In
We do not do long-term contracts. If we do not lower your CPA, you leave. That simple.
| Plan | Monthly | Best For | Includes |
|---|---|---|---|
| Starter | ₦100,000 + 10% spend | Small business, ₦500k-₦1M monthly spend | Google Search + 1 other platform, weekly optimization, monthly report, WhatsApp support |
| Growth | ₦250,000 + 8% spend | Growing business, ₦1M-₦5M monthly spend | Everything in Starter + 3 platforms, creative testing, landing page CRO, dedicated strategist |
| Scale | ₦500,000 + 6% spend | High spend, ₦5M+ monthly | Everything in Growth + all platforms, custom scripts, API integrations, priority support, weekly sync |
| Enterprise | Custom | Multi-brand, multi-country | Custom scope, cross-channel attribution, SLA, dedicated team |
How to Choose the Right PPC Partner in Nigeria
Stop asking “who manages Google Ads?” and start asking the questions that protect your budget:
Show me the CPA, not the CPC
Anyone can get cheap clicks. Show me: “We reduced CPA from ₦1,200 to ₦380 for this Lagos plumber while increasing lead volume 40%.” With Google Ads + CRM screenshots. If they show you CTR or impressions, walk away.
Where are the negative keywords?
Ask: “Show me the negative keyword list for this account.” If it’s under 100 terms or missing Nigerian-specific negatives (“free”, “DIY”, “jobs”, “salary”, “tutorial”, “cheap”), they are burning your budget on irrelevant clicks.
Do they track WhatsApp conversions?
In Nigeria, 70%+ of leads come via WhatsApp. If your PPC partner cannot track WhatsApp clicks → CRM → closed deals, they are optimizing blind. We build UTM + WhatsApp Business API tracking.
Will they be honest about platform fit?
If someone sells you LinkedIn Ads for a ₦5,000 consumer product, they are wasting your money. LinkedIn CPCs in Nigeria are ₦800-₦2,000. Good practitioners say “no” to the wrong platform.
Do they run their own ads?
Check: does the agency run ads for “PPC agency Nigeria”? If they cannot profitably acquire their own clients via PPC, how will they do it for you?
Do they understand PPC + SEO synergy?
We run both: PPC captures demand today, SEO lowers CPC over time. Same keywords, top paid + organic. Combined CPA drops 40%+. If your PPC partner does not offer SEO, they are leaving money on the table.
PPC Advertising Across Nigeria
Looking for PPC management in your city? We manage campaigns for businesses across Nigeria.
Frequently Asked Questions
PPC management in Nigeria typically costs ₦50,000-₦200,000/month flat fee + 5-15% of ad spend. TechEvangelistSEO plans: Starter ₦100k + 10% spend, Growth ₦250k + 8% spend, Scale ₦500k + 6% spend. Most businesses invest ₦150k-₦500k/month total (fee + ad spend). The percentage model aligns our incentives with your results.
PPC can drive conversions from day one if tracking is set up correctly. However, optimization takes 30-60 days: week 1-2 = fix tracking/negatives/landing pages, week 3-4 = test creatives/audiences, week 5-8 = scale winners. Most clients see CPA improve 40-60% by day 60. Anyone promising “instant profitable campaigns” is not being honest.
Three things: (1) We optimize for CPA (cost per acquisition), not clicks or impressions. 3.2x average ROAS for Nigerian clients. (2) We fix tracking first — WhatsApp, calls, forms, purchases all attributed to exact keyword/ad. (3) Month-to-month, no lock-in, free audit before you commit — we earn your business every 30 days.
Yes. We build Click-to-WhatsApp ads, landing pages with WhatsApp buttons, and track via UTM parameters + WhatsApp Business API webhooks → CRM. Every WhatsApp conversation attributed to exact campaign + ad + keyword. This is critical — 70%+ of Nigerian leads come via WhatsApp.
Yes. We manage campaigns for businesses across Nigeria: Abuja, Port Harcourt, Ibadan, Kano, Kaduna, Enugu, Benin City, and 50+ other cities. Geo-targeting ensures ads only show in your service areas. Remote collaboration via WhatsApp, Zoom, email.
We offer a free account audit (no obligation). We review: account structure, keywords, negatives, tracking, landing pages, creatives, audiences. We identify the leaks, estimate what fixing them is worth, and only then propose a plan. You decide if the value justifies switching.
PPC + SEO is our core model. PPC captures the searches you want to win TODAY. SEO builds the organic presence that lowers your CPC OVER TIME. We run both in parallel: same keywords, top placement in paid + organic results. Data sharing: PPC query data → SEO content strategy. SEO rankings → lower PPC Quality Score → lower CPC. Combined CPA drops 40%+.
DIY vs Agency vs TechEvangelistSEO
Not sure whether to hire an agency? Here is how we stack up against doing it yourself or hiring another firm.
*Generic agency data based on published pricing averages. Your results will vary based on scope and market.
Common Concerns, Answered Honestly
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