PPC Marketing

PPC Campaigns That Turn Ad Spend Into Revenue

PPC marketing only works when every dollar is tracked. Most small businesses burn budget on clicks that never convert because their campaigns are set up around guesswork instead of data. We build pay-per-click campaigns where every keyword is matched to buyer intent, every ad sends traffic to a landing page built to convert, and every conversion is attributed back to the exact ad that produced it.

Our PPC management covers Google Ads, Microsoft Ads, and paid social. We manage the full lifecycle: account structure, keyword research, negative keyword lists, ad copy, landing page setup, conversion tracking, and weekly optimization. The goal is not more clicks. The goal is a predictable cost per acquisition you can actually measure.

What Our PPC Marketing Service Covers

Google Ads Management

Search campaigns, display campaigns, and Performance Max managed end to end. We structure accounts around your highest-intent keywords, write ad copy that matches search intent, and use campaign experiments to test what works. Every campaign is built with conversion tracking installed from day one, so you see cost per acquisition instead of vanity clicks.

Keyword Research Matched to Buyer Intent

We research keywords by search intent, not just search volume. Informational queries, commercial queries, and transaction-ready queries behave differently, and we build campaigns that reflect it. High-intent terms like “plumber near me” and “emergency AC repair Las Vegas” get the budget, while broad informational terms get a cheaper presence or none at all.

Negative Keywords That Stop Wasted Spend

Most accounts leak money on irrelevant searches. Someone searching “free lawn care app” does not want to hire a lawn care company. We build and maintain negative keyword lists so your ads stop showing for searches that will never convert. This is one of the fastest wins in any account we take over, often cutting wasted spend by double digits in the first month.

Landing Pages Built to Convert

An ad is only as good as the page it lands on. We build or optimize landing pages that match the ad promise, load fast, and give visitors one clear next step. Each page is paired with a specific ad group, so a search for “roof repair quote” lands on a roofing quote page, not a generic homepage. This alignment is what moves conversion rate from low single digits to double digits.

Conversion Tracking and Attribution

You cannot improve what you cannot measure. We install conversion tracking for calls, form fills, and purchases, then use that data to report on the metrics that matter: search impression share, click-through rate by query, conversion rate by landing page, and cost per acquisition. Monthly reports answer one question: what does a customer actually cost you?

The Metrics We Report On

Most agencies report clicks and impressions. We report on the numbers that affect your bottom line.

• Search impression share – how often your ads actually appear for your target searches.
• Click-through rate by query – which searches your ads win, and which waste money.
• Conversion rate by landing page – which pages turn clicks into customers.
• Cost per acquisition, not cost per click – what a paying customer really costs you.

If your ad account has been running for three months and you cannot answer “what does a customer cost us?”, the account is leaking money. We fix that before you spend another dollar.

Our PPC Process

We start with a free account audit that reviews your current structure, keywords, negatives, tracking, and landing pages. We identify the leaks, estimate what fixing them is worth, and only then propose a plan. After you approve, we rebuild what needs rebuilding, launch with tracking verified, and optimize weekly based on the data.

Every engagement is month-to-month with no long-term lock-in. If we are not moving your cost per acquisition in the right direction, you can leave. We would rather earn your business every month than trap you in a contract.

PPC and SEO Work Best Together

PPC gives you visibility while your organic SEO compounds. We run both in parallel at TechEvangelistSEO: PPC captures the searches you want to win today, and SEO builds the organic presence that lowers your cost per click over time. Combined, the two give you top placement in paid and organic results for the same keywords. See our full digital marketing services for how the pieces fit together.

Ready to Stop Leaking Ad Budget?

Contact us today for a free consultation and custom PPC proposal. We will audit your current account, show you exactly where the waste is, and tell you what fixing it is worth. Month-to-month contracts, no long-term lock-in.

Get a Free Quote →