Expert Technical SEO Services | Optimize & Boost Rankings
Technical SEO Services
Here is the uncomfortable truth: you can have the best content in Nigeria, but if Google cannot crawl, render, or index your pages — you do not exist. Technical SEO is not “backend cleanup.” It is the foundation that determines whether your content ever sees the light of day.
Most Nigerian websites have critical technical issues: 3.8s LCP on MTN 4G, zero valid schema, 23 redirect chains eating crawl budget, mixed content warnings. These are not minor issues — they are revenue killers. Every second of delay loses 7% of conversions. Every schema error costs you rich snippets. Every crawl error means a money page Google never sees.
We fix the invisible. Our 180-point technical audit covers every layer: server, network, frontend, structured data, security. Then we implement fixes with measured impact — not guesswork.
Why Technical SEO Cannot Be an Afterthought
Mobile-First Nigeria
95%+ of Nigerian searches are mobile. Most sites are built desktop-first. We optimize for real Nigerian 3G/4G conditions — not lab simulations.
AI Search Requires Structure
Google AI Overviews, ChatGPT, Perplexity — they cite structured answers, not unstructured content. Valid schema = AI citations = visibility.
Crawl Budget Is Finite
Google allocates limited crawl budget per site. Redirect chains, 404s, parameter URLs waste it on garbage. We ensure budget goes to money pages.
Security = Trust = Rankings
HTTPS, HSTS, security headers — Google uses these as ranking signals. Nigerian users abandon insecure sites instantly. We harden both.
Core Web Vitals: The 3G/4G Reality
Lab tests lie. A site that loads in 1.2s on fiber takes 5.2s on Glo 3G in Ikorodu. We test on real Nigerian infrastructure:
LCP < 2.5s (MTN 4G)
Critical CSS inlining, font-display: swap, preload hero images, optimize TTFB via CDN with Lagos PoP. Target: hero paint < 2.5s on MTN 4G.
INP < 200ms (Mid-Range Android)
Reduce main-thread blocking, defer non-critical JS, optimize event handlers, use web workers for heavy computation. Target: < 200ms on Tecno/Infinix devices.
CLS < 0.1
Explicit width/height on all media, font-display: swap, reserve space for ads/embeds, avoid late-loading layout shifts. Zero surprise shifts.
ISP-Specific Testing
MTN, Airtel, Glo, 9mobile — each has different latency, throughput, caching. We test from Lagos/Abuja nodes on all four. Real CrUX Nigeria data.
Schema Markup: Zero-Error JSON-LD for Rich Snippets
Rich snippets = 30%+ higher CTR. But schema errors = zero rich snippets. We validate every type against Google’s Rich Results Test:
LocalBusiness & Service
Complete NAP, geo-coordinates, service areas, price ranges, opening hours, payment accepted. Validated for Nigerian addresses.
FAQPage & HowTo
Structured answers for AI Overviews. Every FAQ page gets FAQPage schema. Every guide gets HowTo. Formatted for AI citation.
Product & Review
E-commerce: price, availability, SKU, aggregateRating, review snippets. Nigerian Naira pricing, local shipping info.
BreadcrumbList & WebSite
Hierarchical navigation for sitelinks. SearchAction for site search. Organization + ProfessionalService for entity recognition.
Crawl Budget & Indexation: Every Dollar Counts
Google spends ~$0.0001 per crawl. A 10,000-page site with 50% garbage pages wastes half its budget. We ensure every crawl counts:
Redirect Chain Elimination
301 → 301 → 200 chains waste crawl budget and dilute link equity. We flatten to single 301s. Zero chains.
Canonical Conflict Resolution
Self-referencing canonicals on all pages. No conflicting canonicals. No canonicals pointing to 404s or redirects.
Parameter Handling & Faceted Nav
Block filter/sort parameters in robots.txt or Search Console. Use rel=”nofollow” on filter links. Preserve budget for content.
XML Sitemaps & Robots.txt
Clean sitemaps (200 only, no redirects, no noindex). Robots.txt blocks admin, search, filter params. Lastmod dates accurate.
Security & Trust: Google’s Silent Ranking Factor
HTTPS Everywhere + HSTS
Full HTTPS (no mixed content), HSTS preload list, TLS 1.2+, cert auto-renewal. Google warns users on HTTP — instant bounce.
Security Headers
CSP (strict), X-Frame-Options: DENY, Referrer-Policy: strict-origin-when-cross-origin, Permissions-Policy, X-Content-Type-Options: nosniff.
Malware & Blacklist Monitoring
Daily Google Safe Browsing, Norton, Sucuri scans. Instant alert if blacklisted. Recovery protocol ready.
Form & Data Protection
CSRF tokens, honeypot fields, rate limiting, encrypted submissions. Nigerian data protection compliance (NDPR).
Our Technical SEO Methodology
180-Point Audit
Automated crawl (Screaming Frog + custom) + manual verification. Server, network, frontend, structured data, security, mobile. 180 checkpoints.
Prioritized Remediation
Not a 50-page PDF. A 1-page WhatsApp checklist: Critical (fix now), Important (this month), Nice-to-have (quarterly). Effort vs impact scored.
Continuous Monitoring
Weekly CrUX + Lighthouse CI, monthly crawl audit, quarterly schema re-validation, real-time uptime + security monitoring.
Real Result: Lagos E-Commerce Platform
Before: 5.2s LCP on Airtel 4G, 12 schema errors, 31 redirect chains, 404s in sitemap, mixed content. Page 3 for “buy electronics Lagos.”
Transparent Technical SEO Pricing: Month-to-Month
| Plan | Monthly | Scope | Includes |
|---|---|---|---|
| Audit Only | ₦150,000 | One-time | 180-point audit + prioritized fix list + 30-day re-crawl verification |
| Remediation | ₦300,000 | Month 1-3 | Audit + implementation (Core Web Vitals, schema, crawl fixes, security) + monthly monitoring |
| Ongoing | ₦150,000 | Monthly | Continuous monitoring (CrUX, Lighthouse, crawl, schema, security) + quarterly re-audit + priority support |
| Enterprise | Custom | Ongoing | Large sites (10k+ pages), multi-domain, staging/prod sync, SLA, dedicated engineer |
How to Choose a Technical SEO Partner
Do they test on Nigerian networks?
Ask: “What ISPs and devices do you test on?” If they say “PageSpeed Insights” or “Lighthouse” only — they don’t understand Nigerian reality.
Can they show zero-error schema?
Ask for Rich Results Test screenshots for LocalBusiness, FAQPage, Product. If they have warnings/errors — they don’t validate.
Do they understand crawl budget?
Ask: “How do you handle faceted navigation parameters?” If they don’t mention robots.txt, Search Console parameter handling, or rel=”nofollow” — they don’t optimize crawl budget.
Month-to-month?
Technical SEO requires ongoing monitoring. If they lock you into 6-12 months — they’re not confident in results. We’re month-to-month from ₦150,000.
Technical SEO for Every Nigerian Business
Whether you’re in Lagos, Abuja, or Port Harcourt — technical foundations are universal.
Frequently Asked Questions
Our 180-point audit takes 2-3 business days for most sites (up to 500 pages). Large sites (5000+ pages) take 5-7 days. You receive a prioritized WhatsApp-ready checklist, not a 50-page PDF.
Both. Audit Only (₦150,000) gives you the checklist for your developer. Remediation (₦300,000) includes our team implementing Core Web Vitals fixes, schema deployment, crawl fixes, and security hardening. Ongoing (₦150,000/mo) includes continuous monitoring.
We audit any platform. Some fixes require platform-specific workarounds (e.g., Wix limited schema editing, Squarespace no service worker, Shopify forced URL structure). We note exactly what’s fixable vs platform-limited and provide workarounds.
We use CrUX (real-user data from Chrome), WebPageTest Lagos/Abuja nodes (lab), and Lighthouse CI (continuous). You get monthly reports with before/after screenshots from all three sources.
Yes. Most “schema implementations” we see have errors (missing required fields, wrong types, invalid nesting). We fix them to zero errors/zero warnings on Google’s Rich Results Test. This is included in Remediation and Ongoing plans.
Our Audit Only plan covers up to 500 pages. For larger sites, we sample strategically (money pages, template types, high-traffic) and extrapolate. Enterprise plan covers unlimited pages with staged remediation.
DIY vs Agency vs TechEvangelistSEO
Not sure whether to hire an agency? Here is how we stack up against doing it yourself or hiring another firm.
*Generic agency data based on published pricing averages. Your results will vary based on scope and market.
Common Concerns, Answered Honestly
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