HVAC SEO — Multi-Location Dallas & Austin

by admin

Client Overview

A regional HVAC company with 6 service locations across Dallas-Fort Worth and Austin. Inconsistent online presence, duplicate Google listings, and a single-page website trying to serve all locations.

Challenge

No dedicated location pages, NAP inconsistencies across 25+ citations, no review strategy, and zero content marketing. Organic traffic was nearly non-existent. Calls routed through a single generic contact form.

Our Approach

Built 6 dedicated location pages with unique local content, cleaned up citations (25+ inconsistent NAPs corrected), implemented local business schema, and launched a quarterly content calendar for each metro area.

Results in 7 Months

  • All 6 locations in top 3 Google Map Pack
  • 195% increase in organic traffic
  • 60% reduction in customer acquisition cost
  • From 3 leads/week to 18 leads/week from organic

Key Takeaway

Multi-location businesses need location-specific content at scale. One homepage trying to rank for 6 cities is a losing strategy. Individual location pages with unique signals compound into dominant local visibility.