Roofing SEO — Dallas-Fort Worth, Texas

by admin

Client Overview

A DFW roofing company spending $12,000/month on Google Ads with diminishing returns. Organic traffic was nearly flat at 200 visits/month. Client needed a sustainable, cost-efficient channel.

Challenge

PPC-only dependency was burning budget. Website had thin content, no location pages, and weak internal linking. Competitors had robust organic presences.

Our Approach

Shifted budget: 60% local SEO + content, 40% optimized paid ads. Built 6 dedicated location pages, launched geo-targeted blog content (hail damage repair, roof replacement guides), and implemented full schema markup.

Results in 6 Months

  • Organic traffic grew 310% (200 → 820 visits/month)
  • Google Map Pack: page 5 → top 3 for 11 keywords
  • Paid ad cost-per-lead dropped 45% (higher Quality Score from organic presence)
  • 40% year-over-year revenue increase

Key Takeaway

SEO and PPC work synergistically. A strong organic foundation improves paid ad efficiency and dramatically reduces customer acquisition cost.