Dental Practice SEO — New York City

by admin

Client Overview

A 12-person dental practice in Manhattan with an outdated website, poor mobile experience, and minimal organic visibility. Relying entirely on insurance panel referrals and word of mouth.

Challenge

Website dated 2018, didn’t pass Core Web Vitals, no mobile optimization, no service-specific landing pages, and no schema. Competitors were dominating for “Manhattan dentist,” “emergency dental NYC,” and procedure-specific terms.

Our Approach

Full website redesign with SEO-first architecture, dedicated service pages for implants, Invisalign, and emergency dentistry, monthly blog content, and GBP optimization with before/after photo posts.

Results in 6 Months

  • 380% increase in organic traffic
  • 22 new patient calls per month from organic search
  • First-page Google Maps ranking within 90 days
  • 3 new insurance panel referrals from increased authority signals

Key Takeaway

Healthcare practices in competitive metro areas need both technical excellence and service-specific depth. Generic “family dentist” pages can’t compete — granular service content wins.